The Measurement Model Of Model Fit
As mentioned earlier, the measurement model must be identified prior to model testing and only one item is linked to a factor. Figure 1 shows the measurement model.
The constructs used in the CFA model are the same constructs presented in the previous section (Theory questions): attitude, anticipated emotion, subjective norms, group norms, perceived behavioral control, past game and service satisfaction, fan engagement, team identity, fan community identity, desires, and behavioral intentions. Each